What LinkedIn will actually give you is this, because AND has precedence over OR: Say you’re looking for a vice president at Dell or Apple, so you search this phrase: If you don’t use them (correctly), LinkedIn will give you the wrong results (and you probably won’t know it).įirst, this is the overall order of precedence that LinkedIn uses for search phrases, starting from first to last: When you start adding more than two keywords separated by the search operators above, you must know how to use parentheses and brackets. Ready to take it up a notch? The last three strategies are great for simple searches, but what if you have a long, specific search phrase? Use (Parentheses) to Organize Your Search Including the NOT search operator helps you quickly weed out unwanted search results. Pretty simple, right? If you’re searching Google, the equivalent would be the minus sign before a word. Using NOT between two search terms will return results that contain the first term but not the second. Director AND “sales manager” AND “division manager” AND “executive vice president”.You can use it as many times as you want in a search. If you’re searching for multiple keywords, use AND between each word or phrase for LinkedIn to return profiles with both keywords. Owner OR CEO OR “chief executive officer”.You can combine those two terms with quotes in LinkedIn’s advanced search : If you’re searching for a profile that may contain one of several words, you can use OR between them to search for all the words. Don’t forget to capitalize OR for LinkedIn to recognize it as a search operator.įor example, you may be searching for people with “owner” or “CEO” in their title. Use OR to Find Profiles That Include One or More Terms By adding the quotation marks I went from 795,000 results to 160,000 results. If I enclose the phrase in quotes, LinkedIn will only give me searches with “VP Sales” in that order. Use them any time you write more than one word in a phrase.įor example, if I search VP Sales in the keyword box, LinkedIn returns results for all those searches: Quotation marks can be used to find terms that have multiple words in an exact order. You can use these Boolean search terms in the regular search bar at the top, in the Advanced search box, and in any of the premium search boxes.Īlso, using a LinkedIn automation tool like LinkedHelper can further extend the functionality of LinkedIn and help automate lead generation efforts by allowing you to conduct complex Boolean searches, extract data from search results, and send automated connection requests and follow-up messages. Chances are you have used them before.īoolean simply means “having two possible values called ‘true’ and ‘false.’” In plain English, we’re just adding words like “and”, “or”, & “not” to make the searches more specific so LinkedIn will give us exactly what we want. This is another premium feature for businesses leveraging LinkedIn as their main channel for lead generation- you could create, save leads list, and export verified emails to your CRMĭon’t be intimidated by Boolean searches if you’ve never heard of them. You could also automate your prospecting and lead generation process by using LinkedIn Sales Navigator. To do this, you need to know how Boolean searches work. The goal is to take your search results from millions of people to a targeted qualified list. In order to be effective at LinkedIn search, you need to know exactly who your target audience is. Find local specialists to hire for specific projects (LinkedIn just launched their own freelancer marketplace.).Identify multiple contacts in a company.Find people who would be interested in joining your nonprofit or local meet-up group.Connect or partner with like-minded thought leaders and peers in your industry.Find connections you have in common with prospects. Find people to meet with while traveling or attending a conference.LinkedIn search isn’t just about finding prospects. That’s exactly what I’m going to show you today. If you want to get the highest return from LinkedIn, you must know how to search for anything or anyone efficiently. The results showed 76% of the top sellers use LinkedIn to identify potential contacts, 58% always use LinkedIn to expand their contacts and accounts, and 80% create highly targeted prospect lists using LinkedIn. The LinkedIn search feature turned out to be the main reason top sellers use LinkedIn. The survey studied how they use LinkedIn compared to everyone else. A recent survey has shed more light on the habits of top salespeople on LinkedIn.
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